Tools

What can you do as an aware consumer? How can you make a difference? Here are a few hint for Buying Responsibly

  1. Write a letter to your retailer – consult our Resources page to find models for letter in multiple languages
  2. Send an E card
  3. Twitter a company
  4. Provide information on good labels
  5. Give specific instructions on what to do/buy/when – for occasion of x day and share your suggestions of Facebook
  6. Write positive letter, twitter, e card
  7. Tell a friend on a good label, etc. and share your suggestions on Facebook
  8. Promote the campaign in your neighborhood:
    build stand; organize gatherings. Check the Act Now Page for instructions on how to organize your event and download the Events Toolkit
  9. Tell a friend about the relation between labour exploitation and trafficking. Download and distribute the ‘Buy Responsibly’ material from the Act Now page
  10. May there be any incidents in your neighborhood? Who are the food providers for your supermarket? Ask your retailes!
  11. Organize a flash mob:
    A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment and/or satire. Flash mobs are organized via telecommunications, social media, or viral emails. The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals.
    Source: wikipedia: Wikipedia
  12. Organize a carrotmob:
    Carrotmob is a nonprofit organization based in San Francisco, CA.It uses buycotts (a form of consumer activism where a community buys a lot of goods from one company in a small time period) to reward a business's commitment to making socially responsible changes to the business.
    Carrotmob also refers to a global movement of community organizers who use the Carrotmob tactic of consumer activism as a way to help change businesses in their communities. In a Carrotmob buycott, businesses compete to be the most socially responsible business, and then a network of consumers spends money to support the winner.
    Source: Wikipedia
  13. Get informed about trade union activities in your area – is there relation to migration workers? How could you become active? Tell us what you discovered by posting your story on Facebook.
  14. Celebrate the International Human Rights Day 10 December
  15. Celebrate the EU-Anti-Trafficking Day 18 October
  16. Celebrate and Demonstrate on the International Labour day 1 May
  17. Take a picture of you and a shopping cart and post it on facebook
  18. Get information on the origin of products and post it on facebook; e.g. find the most “responsible” sugar brand
  19. Summarize comments of friends, relatives, neighbours on “What’s behind the things we buy” and post them on facebook
  20. Use campaign as platform for your group of activists, promote picture, outcomes of your gatherings, activities on Facebook; we can also link you to our website
  21. Contact an ethical consumer group; identify a grass roots initiative in your area and bring the campaign to their attention; post the link on facebook
  22. Share a video from True Vision TV.
    Source: 365acts
  23. Pledge to change the world: enter a pledge online, promising to do something but only if a certain number of other people do the same. When enough people have signed up, everyone undertakes their pledge. This can be done in the occasion of an event related to the campaign e.g. International Migrants Day http://www.pledgebank.com/dges.
    • Keep your ambitions modest. Why ask for 50 people when five would be enough? Every extra person makes your pledge harder to meet.
    • Think about how your pledge reads. Will an outsider understand it? Read it to someone else. If they don't understand it, you'll need to rewrite it.
    • Make your pledge imaginative, worthwhile, fun, and reasonably easy to complete.
    • Don't imagine that your pledge will sell itself. Tell the world. Email your friends, print leaflets and stick them through your neighbours' doors.
    • Get some publicity in the local newspaper.

    Examples:
    • Matthew bought only Fairtrade tea, coffee and chocolate bars during July 2005 once 20 other people had agreed.
    • Ellie did all her shopping locally and not in a supermarket chain in July 2005 along with 20 other people.

    Source: 365acts
  24. Light up the world:We all have our own ideas about how to improve the state of the world. Why not write up a message in lights and hang it up outside your house or apartment?
    e.g. F-A-I-R--T-R-A-D-E to support fairtrade, of course try matching your lights to your message:
    Yellow ducks for a watery theme
    Red chilli peppers for a particularly spicy slogan
    Pink elephants to give people a laugh.
    http://www.co-intelligence.org/metaphorproject_workshop.html
    Source: 365acts
  25. Source:
  26. Buy a ‘Good Gift’ (for Buy Responsibly, with sustainable products, for example)
        http://www.goodgifts.org/.
    Give away sustainable products and tips on ethical consumerism and counter trafficking
    Source: 365acts